Project Title The study of an impact of the convenience store on the
Student Name Anchalee Thongkhao
Student ID. 5017650006
Degree Master of Science
Programme Geographic Information System Technology
Year 2008
Advisor Assc.Prof. Sompop Phurivigraiphong
Co-Advisor Maj.Dr. Sompoch Panthawangkoon
ABSTRACT
This research is analysis of convenient store impact of grocery in Payathai district by applying spatial analysis and geographic information systems. Both are tools for expansion study of retail with modern style and 24 hour services. Assumption in this study is that a modern convenient store dominates selling potentials of a grocery, and also decreases grocery’s customers and income. Finally, grocery would close down due to causes in assumption. Through GIS and spatial analysis, capability of spatial relation analysis and visualization improve explicit and simple understanding.
In this study, a convenient store trends to impact on a grocery at near location. Then both shops have overlapped commercial zones but same customer target. However, customer would prefer buying from a convenient store to buying at grocery because a convenient store can better satisfy customers in terms of goods quality, location their residences and variety of goods including 24 hour services. Additionally, customer satisfaction from a convenient store’s service is more than a grocery. Therefore, grocery’s customers trends to decrease as well.
